Determining types of of brand loyalty


Assignment:

Some brands achieve customer loyalty by retaining an air of exclusivity and privilege, even though that often comes with high price tags. Louis Vuitton, the maker of luxury leather goods, is one such firm. What kind of brand loyalty is this, and how does Vuitton achieve it?

Your answer must be typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include  references.

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Marketing Management: Determining types of of brand loyalty
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