Response to the following problem:
The Walt Disney Company has four profitable business segments, described as follows:
Media Networks:The ABC television and radio network, Disney channel, ESPN, A&E, E!, and Disney.com
Parks and Resorts:Walt Disney World Resort, Disneyland, Disney Cruise Line, and other resort properties
Studio Entertainment:Walt Disney Pictures, Touchstone Pictures, Hollywood Pictures, Miramax Films, and Buena Vista Theatrical Productions
Consumer Products:Character merchandising, Disney stores, books, and magazines
Disney recently reported sector income from operations, revenue, and invested assets (in millions) as follows:
Income from
Operations |
Revenue |
Invested
Assets |
| Media Networks |
$6,818 |
|
$20,356 |
|
$28,627 |
|
| Parks and Resorts |
2,220 |
|
14,087 |
|
22,056 |
|
| Studio Entertainment |
661 |
|
5,979 |
|
14,750 |
|
| Consumer Products |
1,112 |
|
3,811 |
|
7,506 |
Use the DuPont formula to determine the rate of return on investment for the four Disney sectors. Round Profit Margin, ROI to one decimal place and Investment Turnover to two decimal places.