Assignment:
Overview
The project for this course is the creation of an impact of governmental action on a business paper.
Governments at all levels-federal, state, and municipal-exert a significant influence on business. The impacts of these influences may be negative, such as the imposition of costly regulations, or they may be positive, such as the provision of financial incentives for the creation of new jobs. Both negative and positive governmental actions present challenges for businesses: the impact of the action on the business's "bottom line," how public opinion will be influenced by the business's response to a particular action, and the ethical issues associated with each response, for example.
For this assessment, you will select a business that has faced, or is facing, governmental action and analyze the impact of this action on the business. In this company, your role is vice president of governmental affairs. You should choose one in the same area of focus that is facing a governmental action, regulatory issue, or political challenge, with instructor consultation and approval. This is important because the analysis you complete now should help inform your knowledge of potential situations or challenges facing your business product, service, or other idea from your business plan.
In this assignment, you will demonstrate your mastery of the following course outcomes:
• Analyze potential political challenges for determining possible impacts on business environments and sustainable operations
• Evaluate the roles and functions of business project teams for addressing government incentives or potential business-negative government regulations
• Recommend communication approaches designed to be presented to the public for mitigating possible situations that would negatively affect company image
• Determine effective solutions for addressing multi-faceted business challenges in macroeconomic and global environments
• Recommend external resources and approaches in effectively advocating for businesses by evaluating the roles and functions of lobbyists and public affairs specialists in the political process
Prompt
Your macroeconomic evaluation should answer the following prompt: Select a business that has faced, or is facing, governmental action, and analyze the impact of this action on the business. This is important because the analysis you complete now should help inform your knowledge of potential situations or challenges facing your business product, service, or other idea from your business plan. While your area of focus may be different from the possible topics and situations listed here, these should still give you an idea of the type of situation for which to look.
Choose one of these topic examples:
• The threat of Amazon.com to move its drone research development activities out of the United States unless the Federal Aviation Administration adopts a more favorable regulatory stance
• McDonald's Corporation and the decision by Seattle, Washington to increase the minimum wage in that city
Your short paper should identify and briefly describe the business that you propose to study and describe the government impact that it has faced or would be likely to confront. Make your case for why the business and government impact you select are appropriate subjects for the final project. If your instructor believes that your choice will not provide sufficient material for you to achieve success with the final project, you may have to select a different business and/or government impact. The topic selection short paper should be 2 to 3 double-spaced pages.