Assignment:
Comment on the following statements:
a. The primary responsibility for determining whether marketing research activities are necessary is that of the marketing research specialist.
b. The information research process serves as a blueprint for reducing risks in making marketing decisions.
c. Selecting the most appropriate research design is the most critical task in the research process.
Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.