Problem
I. Omni-channel is a product distribution and sales strategy that uses different channels, both digital and real, in a fully interconnected way. Regardless of brand touchpoints, customers can start their buying journey at point A and end it at point B, C, or D seamlessly and seamlessly. Omnichannel is adapting to the increasing mobility of users and the ever-increasing use of messaging tools and social media.An omni-channel strategy is generally a response to the expectations and behavioral changes of consumers who are becoming omni-consumers.The main difference is that typical retail channel includes a limited selection of content channels, while omnichannel includes them all.
II. Determining the location of a warehouse is one of the essential aspects to take into account before setting up the project for its installation. The location of a warehouse is a factor that influences not only the construction itself, but above all the strategic aspect and which can be decisive for the success or failure of the company. Logistic is an important part of the process and we have identified the following logistics variables that are important in the location decision planning.