Case Study:
If you were CEO of each of the following companies and were thinking about what might be the most effective strategy for your company, which of the five generic strategies (Low -Cost Provider, Differentiation, Best-Cost Provider, Focused Low-Cost or Focused Differentiation) would you select? When thinking about your response, particularly the segments on when each strategy works best and the pitfalls of each strategy. Defend your choice by outlining the industry and market conditions that make your strategy choice the most logical and appealing. Indicate pitfalls and/or risks that might be involved in your strategy choice and how you would address them.
- A major fast food chain
- A small U.S. manufacturer of outdoor clothing (ie. ski jackets/pants, outdoor kids clothing, polar fleece clothing)
- A major national convenience store chain
- Netflix. (movie rentals)
- A small, family-owned jewelry store (not in a mall)
Your answer must be typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.