Determining consumer price elasticity, Business Management

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Determining consumer price elasticity

Assignment:

a: Using the target price of $5.99, determine the price point the company should use for the wholesaler. Does this price point allow the company to maintain its desired 45 percent mark-up? If you know that the consumer price elasticity for this product group is 0.80, what would be your concerns when establishing the price?

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Business Management: Determining consumer price elasticity

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