Determining components of marketing environment


Assignment:

The social-cultural environment can have a strong influence on the decisions marketers must make. In recent years, animal rights groups have targeted the manufacture and sale of foie gras, a European food delicacy made from goose and duck liver. Activists cite the cruel treatment of these birds, while chefs and restaurant owners claim otherwise. Animal rights groups are pressuring restaurants to stop serving foie gras. Others argue that consumers should be allowed a choice. What aspects of the social-cultural environment are affecting the marketing of foie gras? Which of the other components of the marketing environment may come into play, and how?

Your answer must be typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include  references.

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Marketing Management: Determining components of marketing environment
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