Determining component of the marketing mix


Assignment:

A women's health clinic has recognized the need to segment its market. Identify three bases by which this clinic might segment the female market, and identify the manner in which the "product" component of the marketing mix would change in light of the segmentation based used.

Your answer must be typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format.

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