Determining buying center for customers


Assignment:

Choose an industrial product and try to determine the buying center for customers of that product. What is the customer behavior for a typical member in each group, expressed in terms of the basic customer behavior questions (why? how? etc.)?

Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.

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Strategic Management: Determining buying center for customers
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