Assignment task: You are a new planner on the Subaru account you know that determining actionable insights from facts is key In doing research for the brand you found women show proven purchase potential as a segment that should be invested in and that messaging should center around safety and reliability. Specifically you discovered that although only 47% of auto purchases are made by women alone, over 65% of auto purchase decisions are made by women. You also found that women are the ones primarily responsible for doing brand research prior to purchase with 85% of Subaru's product reviews are read by women. Finally you found that although performance and quality matter, nearly 75% of women indicate that personal and passenger safety is their top priority with reliability coming in a close second at 70%. Which of the following is an insight? All of these are insights Over 65% of auto purchase decisions are made by women When targeting women, Subaru's messaging should center around safety and reliability. 85% of Subaru's product reviews read by women. 47% of auto purchases are made by women alone.