Assignment
In this Assignment, you will be the new Social Media Executive for a business, Solar Panels Planet Inc., which sells solar panels for residential and industrial use. Recently the solar panel has become a cost effective means of reducing costs over the long term and is increasingly being used by home owners as well as industry.
• Using theSocial Media Campaign Checklistin order to enhance sales and themetrics feedback, complete the Social Media Campaign you will propose, targeting either residential or industrial customers.
In a 2-3 page Word document with an additional title and references page, address the Social Media Campaign Checklist and:
• Describe the campaign that Solar Panels Planet Inc. should use to enhance their sales targeting eitherindustrialorresidentialcustomers (your choice).
View the grading rubric. Be sure to use outside sources and APAformat and citation style in your paper and submit your Assignment to the Dropbox before the end of the unit.
Checklist for social media
There are some general guidelines to follow for an effective social media campaign.These include:
1. Analyze metrics, analytics, and feedback regarding customer social media usage andhow.
2. Set a theme, story, and goals for the campaign.The theme of the campaign must be determined. This could be a focus on creativity andhumor or a way to communicate information about sales and contests. This will be in linewith Integrated Marketing Communications (IMC) efforts and must align with the othercurrent marketing themes.Goals: Specific goals must be determined for the campaign which are also measurableand timely. These could include enhance public relations, increase sales numbers,increase followers and comments on social media postings, recruit highly qualifiedcandidates for jobs, etc., within a certain time frame.Determine what story or type of storytelling is used: Engaging stories and real-worldapplication can be quite effective in social media. The company will need to determinewhat type of story they want to use and what the story will be. Will the company haveFacebook users help find a new potato chip flavor, will they vote on new colors for thelogo, or will they share user experiences on a blog? This will be something that must bedetermined.
3. Based on steps 1 and 2, select the social mediums to be used. A successful social mediacampaign does not rely on just one medium. Several different mediums should beemployed. Common choices include:FacebookTwitterLinkedInYelpInstagram PinterestCompany websiteCompany blogAnd many moreThis is an ever-changing world and companies must keep up to date with social media options.There are several different ways that social media can be used. These include:Page publishingStories about friendsSponsored storiesAds with Social Media
4. Determine your reach and frequency of the campaign on social media. Will someonemonitor the sites daily, hourly, or weekly? The more frequent the better when it comes tosocial media, and sometimes having someone specifically monitoring this medium in thecompany can be a great asset.
5. The manner and tone of your company's reaching the customer: Empathy,understanding, and openness must be used. You do not want social media just to beused as a complaint forum for their product or service. Allowing the customer topersonalize their experience and to show that real-world connection will be effective in thesuccess of your company.