Determine who their target market is by zip code, Marketing Management

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Determine who their target market is by zip code

Problem:

Claritas is a marketing research firm that helps companies determines who their target market is by zip code. Enter your zip code in here and see what it says about you (Note: If you pay Claritas, they provide much more detail at the census tract (block) level). Now, click on one of the segments listed for your zip to see the specific demographics and lifestyle/media traits of this geodemographic segment. 1. What did you think? 2. Was it accurate for you?

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Marketing Management: Determine who their target market is by zip code

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Marketing Management: Determine who their target market is by zip code

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