Assignment: Website Marketing KPI
Select a website of your choosing that sells products or services.
Note: You will use this website for both the Week 3 and 4 individual assignments.
Research the company to gather additional information (e.g., via an annual report or investor relations site).
Write a 1,050-word analysis of the website in which you complete the following:
• Determine who the assumed target market is for the website.
• Evaluate the website according to the manner in which the products or services are being sold (e.g., keywords, website structure, web links, product descriptions, messaging, chats, blogs, banner ads, pop-ups, shopping cart structure).
• Describe how well you think the website will resonate with the assumed target market, and why.
• Recommend structural, design, and content updates that could be implemented to improve website performance and customer satisfaction.
• Propose key performance indicators (KPIs) and metrics that can be used to evaluate your proposed updates and determine whether they led to performance improvements.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.