Marketing Research Discussion
1. Choose five ads from business publications such as the Wall Street Journal, Fortune, or Bloomberg BusinessWeek. For each ad, write a description of how you think the company has segmented the business market.
2. Go to the websites of JCPenney and Target. Determine which is more product-focused and which is more brand-focused. Which company's approach do you think will appeal more to the "Holy Grail" target market of 25- to 35-year-old women?
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.