Problem: Compare the following statements to determine which one is accurate regarding marketing analytics. Multiple Choice Marketing analytics has not proven to be helpful in the allocation of resources. The pressure to be more data driven has played a large role in the growing use of marketing analytics. The advent of the Internet has reduced the need for marketers to engage in marketing analytics. Budgets related to marketing analytics are expected to decline in the coming years. Marketing analytics is useful for analyzing the performance of products, but not for analyzing the performance of services or ideas.