Determine what steps coca-cola should have taken


Assignment : "The Coca-Cola Company Struggles with Ethical Crises"

Review "The Coca-Cola Company Struggles with Ethical Crises" Study Case.

Create a four to six (4-6) paper in you:

1. Delineate the ethical issues and dilemmas the company faced.

2. Determine which of the issues/dilemmas you identified was the most significant. Explain your reasoning.

3. Determine what steps Coca-Cola should have taken to prevent the issues you identified from arising in the first place.

4. Analyze how Coca-Cola responded to the crisis and determine if this was the best possible response or not.

5. Include at least three (3) references

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Marketing Management: Determine what steps coca-cola should have taken
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