They also believe that individuals with higher incomes (in the top half of annual income levels, nationwide) have different interests than those with lower incomes, and they would like to target those with higher incomes. Bobzien and Rose want you to determine what attributes of a video would interest that higher-income group; specifically:
Which destinations interest them most?
What characteristics of resorts interest them most?
How many resorts do they want to see on a video?