Determine the target audience


Learning Outcomes:

A. Discipline knowledge and capabilities: appropriate to the level of study related to a discipline or profession

B.  Apply the fundamentals of quantitative reasoning to solve real-world problems

Overview:

For this assignment, we will use the ideas and concepts introduced in Module 1 to design a survey that can be used to collect sample survey data.

Remember, it's important to collect sample data in a valid manner where the collected data faithfully represents the population we are investigating. Therefore we need to ask appropriate questions in order to fulfill the purpose of the survey.

Scenario:

You have been commissioned by the Australian Government to develop a survey that will gauge the views of the Australian public regarding "Climate Change". The Government intends to use the results of your survey to assist in the formulation of government policy for the next 30 years. The survey should contain 20 questions which should take a respondent no more than about 5 minutes to complete. Accordingly, for this survey, there should be no open ended questions

Requirements:

In this assignment, your tasks will be split into two (2) distinct Parts. The Part A relates to the Survey Questions and Part B to the Collection of the Survey Data (i.e. the methodology; and, determination of the target audience). For this assignment, you do not undertake the collection of any survey data/responses.

Part A: Survey Questions

Assignment Task 1: Write/create twenty (20) survey questions that are specifically aligned to the surveys purpose, i.e. gauging the views of the Australian public regarding "Climate Change".

Assignment Task 2: Justify/state the purpose/reason for asking each question.

Assignment Task 3: Indicate the type of variable that is most appropriate to your question (For more information, see Guideline Three - Variable Type)

Assignment Task 4: Indicate the Level (Scale) of Measurement that is applicable to each question (For more information, see Guideline Four - Level (Scale) of Measurement)

Assignment Task 5: Indicate, in detail, the type of visualisation (i.e. Chart/Table/Graph) you would use to visually represent the data for each question.

Part B - Collection of Survey Data

Assignment Task 6: Indicate the methodology you would adopt to conduct the survey (i.e. how do you intend to collect the data).

Assignment Task 7: Determine the target audience (i.e. what is your Survey Sampling Method) in order to ensure that you data is representative of the population and then describe your sampling frame.

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