Create a questionnaire about a new restaurant.
As the marketing vice president of Piedmont Seafood Restaurants, you are considering opening a new restaurant in Ft. Collins, Colorado. You currently have 15 restaurants in surrounding states, and last year you opened a Piedmont in Denver. The Denver restaurant has been very successful, so you want to expand to other suitable areas.
To determine the suitability of a seafood restaurant in Ft. Collins, you are preparing a short questionnaire to be completed by people living in the Ft. Collins area. Your restaurant features a full seafood menu, with fresh seafood fl own in daily. You are a full-service restaurant with a family-style atmosphere. Your prices range from $7.99 for a children's combo plate to $19.99 for your top-priced meal. The average price for a lunch or dinner would be $14.50.
Working with a partner, prepare a short questionnaire to be completed by the residents of Ft. Collins. You should have a title for your questionnaire and a brief introduction. Then ask six to ten appropriate questions that are clearly worded and unbiased. Put the questions in a logical sequence, and make sure the response options are mutually exclusive and exhaustive.