Assignment task: I need assistance in completing the task. I want to choose Microsoft as a superior company. I am unsure for the other company to compare it with as it has to be a company that is facing challenges in the market share.
And another company which is facing challenges in the market share.
Compare and analyse the omnichannel employed by two B2B companies operating in the same industry (the companies may sell in both B2B and B2C markets, however, this assessment focuses on their B2B business). Select one company that is facing a challenge of market share or gaining/sustaining competitive advantage, and another company that has demonstrated superior performance in the B2B business. Utilize information from the companies' websites, physical store, and relevant secondary sources to address the following questions:
1. Provide a comprehensive description of the channels and touchpoints utilized by each company to serve their business customers. Present this information in a table for easier comparative analysis.
2. Determine the primary purpose of the omnichannel employed by the chosen companies in serving their customers.
3. Compare and contrast the approaches used by the two companies in developing their omnichannel.
4. Based on the analysis conducted above, what conclusions can be drawn regarding the companies' omnichannel strategies and their impact on market share, customer satisfaction, and other relevant measures of success?