Determine the preferences of target market


Question: Sony is attempting to determine the preferences of its target market when buying televisions. Specifically, they want to determine the features of televisions most desired by its target market. WSony is attempting to determine the preferences of its target market when buying televisions. Specifically, they want to determine the features of televisions most desired by its target market. Which type of scale should NOT be used? (A) Likert (B) Rank Order (C) Constant Sum (A) and (B) only (A), (B), and (C)

 

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Marketing Management: Determine the preferences of target market
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