Problem:
Marketers must understand the tools of their trade. Using both the textbook and Cybrary resources, research the essential marketing tools, then create a report in which you address the following questions: 5-6 pages (Word document)
Q1. What is the overall purpose of a marketing plan?
Q2. How do a marketing plan and strategic marketing plan fit together?
Q3. What are some legal or ethical issues you may need to consider?
Q4. List and describe the various components of a strategic marketing plan?. This portion of the project provides a framework for the remaining assignments in the class .
All research should be cited in the body of the paper.Your report should include a reference list. For more information on citations, see the writing and citation tools available in the Cybrary.