Determine the number of channel members to use, Marketing Management

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Determine the number of channel members to use

Question: Companies must determine the number of channel members to use at each level. Number of marketing intermediaries is minimum in which of the following channel designs? Question options: 1) Intensive distribution 2) Selective distribution 3) Mass marketing 4) Exclusive distribution

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Marketing Management: Determine the number of channel members to use

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Marketing Management: Determine the number of channel members to use

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