Motivation, Values, and Influence
Write a 1,400- to 1,750 word paper in which you analyze the following:
• Explain how learning and memory theories apply to developing a marketing strategy.
• Determine the motivation process and techniques used to influence consumers of the product or service.
• Describe consumer involvement and how that might help or hinder use of the product or service.
• Identify consumer values and determine if they are congruent with organizational values.
• Discuss the implications of your conclusion.
Format your paper consistent with APA guidelines.
Attachment:- Pro quest documents-.rar