Using the product/service chosen in Unit 1 and the marketing strategy you developed in Unit 2 complete the following:
•Identify the type of product/service (convenience, shopping, specialty, unsought), and explain in your own words what marketing considerations need to be made for your product/service based on this product classification.
•Determine the most important decisions you will make in developing your product/service compared to your competition (product attributes, branding, packaging, labeling, product support services). Explain how this supports your marketing strategy.