Problem
A. Determine the Mission and Vision Statement.
B. What are they offering? Products or Services?
C. Identify those products and services.
a. Prices.
b. Who are the Target Market?
c. Competitors.
D. Where are they right now? In terms of marketing objectives or presence in the industry. Are they still relevant?
E. What problems do you think they have right now?
F. What will be your initial recommendation? And how?