Complete the Marketing Environment Simulation and Summary in MyMarketingLab. Gerlach Publishing is a small publisher that exclusively publishes textbooks used in Colorado public schools.
The Marketing Director at Gerlach is responsible for researching and monitoring the company\’s macroenvironment and proposing necessary changes in marketing strategy in light of long-term changes. Changes in the demographic, political, economic, natural, cultural, and technological environments must be evaluated and the correct response to these changes chosen.