Research topic: Impact Of Artificial Intelligence Usage In The UK Hospitality Industry - A case of Premier Inn
I need research background and research rationale (please properly)
Conclusion and recommendation based on the research objectives stated below (needs to be explained properly). Please link recommendations with objectives. Smart recommendations preferred.
Research objectives are
1. To determine the importance of Artificial Intelligence (AI) in the hospitality sector of the UK
2. To investigate the usage of AI solutions in operation management of Premier Inn
3. To analyse the benefits and challenges faced by the Premier Inn to adopt and use AI-driven tools in customer service.