Determine the impact of the companys mission, vision, and primary stakeholders on its overall success.
Research McDonalds corporation.
Please use my Strategic Management Book reference for questions 2 & 5. Please see book
scanned book attachments.
8 pages only.
Reference:
Hitt, M. A., Ireland, R. D., & Hoskisson, R. E. (2013). Strategic management: Concepts and cases:
Competiveness and globalization (10th ed.). Mason, OH: South-Western Cengage Learning.
Introduction
1. Determine the impact of the companys mission, vision, and primary stakeholders on its
overall
success.
https://www.aboutmcdonalds.com/mcd/our_company/mission_and_values.html
Primary stakeholders are the owners, shareholders, and customers.
2. Analyze the five (5) forces of competition to determine how they impact the company.
(Pg. 51 of Strategic Management Book)
Five Forces Model:
Threat of new entrants
Rivalry among competing firms
Threat of substitute products
Bargaining power of buyers
Bargaining power of suppliers
3. Create a SWOT analysis for McDonalds to determine its major strengths, weaknesses,
opportunities, and threats.
4. Based on the SWOT analysis, outline a strategy for the company to capitalize on its
strengths and opportunities, and minimize its weaknesses and threats.
5. Discuss the various levels and types of strategies the firm may use to maximize its
competitiveness and profitability. (Choose the ones that apply)
(Pg. 108 of Strategic Management Book)
Business-Level Strategy
Cost Leadership Strategy
Differentiation Strategy
Focus Strategies
Integrated Cost Leadership/Differentiation strategy
(Pg. 163 of Strategic Management Book)
Corporate-Level Strategy
Related diversification
o Low, Moderate, or high levels of diversification
Operational Relatedness: Sharing Activities
Corporate Relatedness: Transferring of Core Competencies
Merger & Acquisition Strategy
International Strategy
6. Outline a communications plan the company could use to make the strategies you
recommend above known to all stakeholders. (This is a global question requiring thought. If
you own a company and you had investors how would you communicate and justify your
strategic business level and corporate level actions.)
7. Select two corporate governance mechanisms used by this corporation and evaluate
how effective they are at controlling managerial actions.
https://www.aboutmcdonalds.com/mcd/investors/corporate_governance/guidelines_and_policies/c
orporatre_governance_principles.html
8. Evaluate the effectiveness of leadership within McDonalds and make at least one recommendation for improvement.
9. Assess efforts by this corporation to be a responsible (ethical) corporate citizen and
determine the impact these efforts (or lack thereof) have on the companys bottom line.
Provide specific examples to support response.
Conclusion.