Assume you are the marketing manager for a local cable company. You have some direct competitors including AT&T U-verse and the Dish Network.
Determine your price objective with your justification.
Determine the demand of your service and how this influences your pricing strategy.
Estimate your cost elements and discuss how this will influence the price of your service.
Prepare a competitive price analysis.
Select your pricing method and determine your final price along with your justification.