1. Using Case 3.4 and your judgement, determine the degree of turbulence in the Hollywood film industry. Give reasons for your views.
2. Undertake a general environmental analysis of an industry of your choice, using both the PESTEL format and scenarios to draw out the major strategic issues.
3. Develop and compare the key factors for success in the following three industries: the computer industry (see companies like Acer and Hewlett-Packard in Case 11 in Part 6 ), the ice cream industry (Chapter 10) and the Indian motorcycle industry (Chapter 3).
Text Book: Corporate Strategy By Lynch.