Determine the decision-making strategies


Courtney, a sales manager, and her team of six have been assigned the task of developing a marketing strategy for a new software product developed by her company. A couple of team members propose a business plan centered on a good price that would make the product affordable. Some members proposed a marketing plan around the value added by the product, and others felt that the focus should be on the brand. After considerable debate, the team cannot reach a consensus on the strategy. Determine the decision-making strategies Courtney can adopt to complete the task successfully.

Request for Solution File

Ask an Expert for Answer!!
Business Management: Determine the decision-making strategies
Reference No:- TGS025525

Expected delivery within 24 Hours