Assignment: Diamond Market
Based on the case study, DeBeer's Diamond Dilemma (Links to an external site.)Links to an external site., put yourself in the role of a newly hired manager at DeBeers. Your job is to review and recommend a strategy or strategies to ensure that market share is not negatively impacted based on the growing popularity of synthetic diamonds. Some additional research will be needed. This link will give more information on synthetic and natural gemstones.
Your strategy should address the following:
1. Assess the competitive landscape.
2. Determine the current state of the industry.
3. Analyze past and current strategies.
4. Formulate two additional strategies.
5. Assess the need for diversification.
6. From a consumer point of view, determine which purchase option you would select and justify your decision
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.