Problem
For this problem, I want you to look at the social media feeds for Microsoft and determine the "brand" for the company and whether the web page and social media accounts utilize similar tone, language, rhetorical choices, purposes, etc.
Look at the social media presence of the company, I would check their Facebook, Twitter, Instagram, and/or LinkedIn. Most companies will have multiple writers who work on these media presences, so it is important to look across at least two or three of them to see if their brand stays the same. However, it is possible that the company is small and only has one social media account (just Facebook, just Twitter, etc.), in which case you will need to dig deep into their posts to determine their branding.
The submission will be a one-page email addressed to the CEO of the company Satya Nadella after analyzing the social media in comparison/contrast to the web home page and offering suggestions of how to better reflect the brand in social media. You can imagine that you are a consultant who has been hired to perform this service.