Individual Assignment: E-commerce website Analysis
Learning outcomes-
1. Define the type of electronic commerce business model and describe applied technologies and trends in the selected website.
2. Develop skills in various revenue models and how to market on the website.
3. Describe the level of secure electronic transactions on the website.
4. Pinpoint the important security issues, such as spam and phishing, their role in organized crime and terrorism, identity theft, and online payment fraud.
5. Answering 2 main questions.
6. Providing suggestions for improving the selected website.
Assessment Description:
Students have to select an Australian e-commerce website (such as gumtree) and undertake an in-depth evaluation of it, identify the main features and determine the applied business model including all related discussion and materials provided in the course.
Provide an overview and description of the nominated website. Identify and elaborate the main feature or features of the website. Identify the positive and negative aspects of the website. Draw particular attention to the interaction and usability aspects of the interface. In addition, students have to answer the following two questions for the website:
Question 1: Determine the applied business model and whether it is in the exposure stage, interaction stage, e-commerce stage or e- business stage. Provide reasons for your answer (max 400 words).
Question 2: Analyse the current website and formulate an E-Commerce implementation strategy to present to the class. E-Commerce implementation strategy should take into account all the services of the website.