Determine major advantages that global companies would have


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Watch the video, examine two instances when multinational companies have used offensive or defensive competitive strategies. Address the following:

o Determine the major advantages that global companies would have over domestic competitors in sustaining competitive advantage as a result of using offensive or defensive competitive strategies.

The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.

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Marketing Management: Determine major advantages that global companies would have
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