Discussion: "Market Segmentation, Targeting, Positioning and Competition"
Respond to the following:
• Briefly describe a health care provider with which you are familiar and how that organization should position its offerings. From the e-Activity, determine how you would segment the market to conduct research for the health care providers products or service you found. And determine the most effective markets for their products/services. Explain your rationale. Provide specific examples to support your response.
• Referring to the same health care provider, determine the best way for that organization to analyze its competitors' strategies, objectives, strengths, and weaknesses. Provide specific examples to support your response.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.