Question: Building upon your marketing plan project, this is your opportunity to be a little creative and "make a brand." Even if you aren't creative, you can use strategic tools to create the brand your audience would like. Describe your process to determine how you will segment your market, and who your target market will be. What will resonate with them? What does your brand stand for? Be creative here, while we all know quality and price are easy to use, don't be afraid to stretch your ideas a little here.