Consumer Behavior Strategy Paper
Write a 3,500- to 4,000 word paper in which you include the following:
• Explain the decision-making process buyers work through to purchase your product or service.
• Determine the influence of family members in your customers' decision.
• Determine how you can influence consumers at each stage.
• How can you enhance your potential buyers' shopping experience?
• Analyze the role of culture and subculture on your consumers' behavior.
• Create a strategy to deal with post-purchase process.
• Determine how customer satisfaction and service will be implemented.
• Determine how evaluation and continuous consumer behavior will be addressed.
• Develop criteria and a timetable for measuring the success of your proposed strategy.
Cite at least two outside references.
Format consistent with APA guidelines.