Determine customers wants and needs regarding running shoe


Assignment: ABC Shoe Company

The ABC Shoe Company has asked your team to create a design document of a running shoe that is based on the needs and wants of the consumer for the production department. You will need to determine how to effectively gather the customer needs and wants so that they can be translated into a design document for the production of the running shoe. Once you have determined how those needs and wants will be gathered, you will determine how to translate them to create a design document, which includes all of the functions that will need to occur to produce the design of that shoe. Complete the following:

Create a list of 5 questions that you would give to customers to determine their wants and needs regarding the running shoe. Your questions should be very thorough and be translatable to the design document so that the production department can manufacture the running shoe. Your paper should include an introduction for the customer, as well as a summary of the requirements as they will be given to the production department.

Format your assignment according to the give formatting requirements:

1. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.

2. The response also includes a cover page containing the title of the assignment, the course title, the student's name, and the date. The cover page is not included in the required page length.

3. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.

 

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Marketing Management: Determine customers wants and needs regarding running shoe
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