Problem: Assume that you have been hired as VP of Strategic marketing for (Goya Foods). You have been asked to develop the new strategic marketing direction and the plan of implementation covering all 4 P’s of marketing.
– Market Information, Competitive Advantages and Strategic Focus
Objective:
- Based on research of the internal and external environment, determine a strategic new direction
• Provide a Situational Analysis of the current Internal and Customer Environments
• Research and prepare an analysis of the External Environment
• Complete SWOT Analysis and SWOT Matrix
• Analysis of Market Information, SWOT Analysis, Identification of Competitive Advantages, Selection of Strategic Focus
• Develop at least 3 Competitive Advantages based on SWOT analysis
• Develop a Strategic Focus from the most sustainable competitive advantages.