Assignment task:
Marketing Mix Team Project Instructions: Your team (4-5 students assigned by the instructor) will conduct research to determine a product or service that is not yet available or could be greatly improved. If you chose to modify a product or service, a modification explanation must be included. Create a marketing mix proposal and presentation that includes the following: Product (Chapter 13): Description of the product or service, including its features and benefits Describe the target market for the product or service and your rationale for choosing this market Price Strategies (Chapter 14): Cost of product or service and rationale for selecting that price Description of pricing strategies you plan to use and your rationale for choosing them. Place Strategies (Chapter 15): Description of where you plan to sell your product or service and rationale for choosing that place Description of how you plan to distribute your product or service and your reasons for choosing that method Promotion Strategies (Chapter 16): Description of your promotion mix that should include at least two of the following: o Advertising- What media will be used? Why? o Sales Promotion-What activities and tools will be used? Why? o Public Relations-What activities and tools will be