1: Marketing Management
Question1. What are the Approaches to study marketing?
Question2. Write down Different types of Promotion Strategies.
Question3. What are the Determinants of Pricing decisions?
2: Agricultural and Rural Marketing
Question4. What is the Problems of Indian Agricultural market?
Question5. What is the Role of warehousing in protecting the interest of farmers?
Question6. Write down Objectives and role of Co-operative marketing in economic development.
3: Services Marketing and Customer Relationship Management
Question7. Write down the role of CRM in customer retention.
Question8. What is the Relevance of market segmentation in service marketing?
Question9. What is Inter-relationship between CRM and customer satisfaction.
4: Marketing Research and Consumer Behaviour
Question10. Write down the Importance and Types of Research Design.
Question11. What are the Relevance of Consumer Behaviour studies for designing Marketing Strategies?
Question12. Write down the Influencing factors of buyer’s behaviour.
5: International Marketing
Question13. Write down the Marketing strategies for promoting FMCG’s in International markets.
Question14. Describe the term Online Marketing.
Question15. Write down Determinants of pricing decisions in International Markets.