Final Project :
Requirements:
Format
• Paragraphs: Double Spaced
• Bullet Points: Single Space
• 12 Point Font - Arial or Times New Roman Font ONLY
• 1" margin, header and footer
Title Page
• Title of Project
Table of Contents
Headings/Sections Requirements:
I. Executive Summary
II. Your Personal Mission/Vision Statement
III. Introduction / Overview of Project
IV. Situation Analysis (Summary Snapshot)
• Overview/Section Introduction
• Climate
o Political
o Economic o Social o Technology
• S.W.O.T. Analysis o Overview of your S.W.O.T.
Strengths & Weaknesses (Internal)
Opportunities & Threats (External)
• Target Market (The industry/career field that you have chosen to seek out) o Overview/Section Introduction
• Company Analysis (YOU)
• Overview/Section Introduction
• Core Competencies
• Competitive Advantage(s)
• S.M.A.R.T. Goals & Objectives
• Competitor Analysis (People in the same market as YOU)
• Overview/Section Introduction
• Specific Opportunities & Threats
• Client Analysis (Companies that will hire YOU)
• Overview/Section Introduction
• Specific Opportunities & Threats
• Detailed version of Target Market (see above)
• Collaborators (Influencers and/or Mentors)
• Overview/Section Introduction
• Who is/are this/these person/people?
• How is/are this/these person/people assisting the Company (YOU)?
V. Available Resources
• Overview/Section Introduction
• List & describe your Tools
• List & describe your Experience(s)
VI. Strategy & Tactics and Alternatives
• Goals & Objectives
• Overview/Section Introduction
• Detailed version of above
• Present in S.M.A.R.T. context with detailed explanation
• Strategies (Marketing Mix)
• Overview/Section Introduction o Product Strategy o Pricing Strategy o Place/Distribution Strategy o Promotion Strategy
• Evaluating Alternatives (C.O.R.P.)
• Overview/Section Introduction o Costs o Obstacles o Risks o Pay-off's
VII. Financial Strategy
• Overview/Section Introduction
• Current & Proforma (Projected) list of Revenue & Expenses o You may utilize the table previously posted under "Helpful Stuff"
VIII. Plan of Action (pulling it all together)
• Overview/Section Introduction
• Strategy & Tactics
• Order of Operations
• Contingency Plan
IX. Conclusion & Summary of Project
X. Appendix
• Citations o This project must have AT LEAST five (5) citations from outside sources:
o Text, periodicals, valid online sources, interviews, etc.
o Two (2) of which are REQUIRED to be from a Peer Reviewed Journal article or Scholarly
Source
o MLA or APA Formatting (In Project & in Citation Page)
• Exhibits (not required; however, validates/"backs-up" things that you may have stated in this project)
o Resume
o Salary Bell-Curve o Charts & Graphs (if any) o Etc.
Attachment:- Personal marketing plan.rar