Select either the destination marketing plan for San Juan Islands for your assignment. Evaluate the marketing plan on the basis of Middleton et al.’s (2009, p. 207) marketing planning process. Discuss how the eight steps proposed by Middleton are presented in your chosen destination marketing plan. Based on this discussion provide one or two recommendations on how the plan could be improved.
you should report what marketing strategiesplan that have been implemented by the organisation, using tools, theories and concepts covered during semester. you should be reporting how well the marketing plan has been implemented or how wrong they have been implemented and what has not been implemented at all. then give recommendations on how they should be improved or included and how organisation can benefit from improvement and inclusion of the missing ones of the ones that are missing”