Destination branding-the brand equity perspective


The following is the dissertation work on the Subject: Management (brand management) for the Topic: Destination branding: the brand equity of UK HE from Chinese students’ perspective (Exploratory study to gain rich insight into perception of Chinese students)

The Aim is to investigate the UK as a branded destination for Chinese students.

Some parts have been write:

1. Literature review:

No critical thinking research, no research question find from the past research.

2. Methodology:

No critical thinking, something has lacked.

3. Finding:

As there is no research question, it is no meaning, I hope writers can find some questions from this part can fit in literature review. Also it need to use SPSS analysis.

4. I used to write one draft of introduction.

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Other Subject: Destination branding-the brand equity perspective
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