The following is the dissertation work on the Subject: Management (brand management) for the Topic: Destination branding: the brand equity of UK HE from Chinese students’ perspective (Exploratory study to gain rich insight into perception of Chinese students)
The Aim is to investigate the UK as a branded destination for Chinese students.
Some parts have been write:
1. Literature review:
No critical thinking research, no research question find from the past research.
2. Methodology:
No critical thinking, something has lacked.
3. Finding:
As there is no research question, it is no meaning, I hope writers can find some questions from this part can fit in literature review. Also it need to use SPSS analysis.
4. I used to write one draft of introduction.