Despite its previous success of direct sales in the 1990s, Operation Management

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Despite its previous success of direct sales in the 1990s

Despite its previous success of direct sales in the 1990s, Dell decided to offer its PC/laptop models through Wal-Mart, Best Buy, and other retailers in 2007. Compare the trade-offs between a centralized direct sales model with the indirect sales model through retailers and discuss the current PC industry dynamics (i.e., life cycle, competition, opportunities and threats), do you think Dell made the right decision?

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Operation Management: Despite its previous success of direct sales in the 1990s

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