Assignment Task:
Apply the Design Thinking Approach to the creation of a new service and prepare a report of the entire process. The report should include all the following major steps of Design Thinking Approach:
Service: Food Truck Service.
1) Understand: Referring to available sources (own experience, outside experts.) research the status quo on the concept you would like to develop.
2) Observe: conduct an ethnographic research by firsthand observation of potential users.
3) Ideate: create as many ideas as possible (use techniques as brainstorming). Select the most promising idea.
4) Prototype: translate the idea into a simple representation of the app.
5) Test: the model with target users. Interact with them. Observe their reactions and behavior and collect feed-backs to refine the concept.
6) The work should also include the marketing plan of the new service.
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