1) Explain why the ABC format described in the text reading is beneficial for writing all correspondence; and discuss several ways to incorporate the "You" attitude in your writing. Why is this important?
2) Design plays a major role in how readers understand and perceive information. In fact, the way a document is designed or presented creates a subliminal effect, a first impression of sorts, which readers often use to judge the overall value of the document. Choose two or three elements-color, consistency, grids, white space, the use of lists, parallelism, fonts, and so on-that you feel are the most important. Explain why you feel these elements are critical for helping create a good first impression.